News & Notes

Princess to Debut Array of New Features
& Special Touches Aboard Ruby Princess

When Ruby Princess launches on November 8, the ship will introduce a host of new shipboard services and special features, underscoring Princess Cruises' tradition of continually evolving the onboard experience for its passengers. Among the new options is a pub lunch, an exclusive breakfast for suite passengers, unique enrichment programs from astronomy to mixology, two new stage shows, plus expanded wireless Internet and cell phone connectivity.

The 3,080-passenger vessel will feature the familiar favorites that have become passenger pleasers aboard its sister ships Crown Princess and Emerald Princess but, in addition, other special touches and innovations will be found throughout the service, dining and entertainment areas.

Many of the ship's enhancements are slated to become staples across Princess Cruises’ fleet following their debut on this newest ship. Among the new features being introduced on Ruby Princess are:

Wheelhouse Bar Pub Lunch - On sea days, Ruby Princess' Wheelhouse Bar will be transformed into an authentic English-style pub, serving a selection of traditional fare. A menu of British favorites, including bangers & mash, fish & chips, ploughman's lunch and cottage pie, will complement a selection of traditional pub brews such as Stella Artois, Bass Ale or Guinness. Pub lunch meal service is free of charge and will run from 11:30 a.m. to 2:30 p.m.

Sabatini's Breakfast for Suite Passengers - Suite passengers aboard Ruby Princess will have the opportunity to enjoy an exclusive breakfast in Sabatini's. Beginning with a "Good Morning Mimosa," the menu features a variety of breakfast favorites, plus specialty items such as brioche French toast with apple & cinnamon compote, yogurt and super granola parfait with raspberry swirl, soft-poached egg over potato & vegetables with hollandaise sauce, and freshly made Belgian waffles. Suite passengers can enjoy this new amenity, along with the restaurant's dramatic top-of-ship views, from approximately 7:30 to 10:30 a.m.

Artisan Cheeses at Vines - In addition to serving more than 30 wines by the glass and seafood appetizers that have made Vines a passenger favorite, the atrium-area bar on Ruby Princess will now feature a selection of domestic and imported artisan cheeses. Twelve varieties - including unique choices such as boschetto al tartufo bianchetto, reblochon, and cambozola - will be featured each day for a nominal fee. Vines will also host a series of lively events where passengers can meet members of the ship's staff, and will continue to offer wine flights and parings.

New Enrichment Programs - A number of new ScholarShip@Sea enrichment programs debut aboard Ruby Princess to expand passengers' horizons, whether they aspire to host the perfect party or increase their maritime knowledge. The Art of Entertaining offers passengers the opportunity to learn party-planning tips from lifestyle expert Susie Coelho via a multimedia presentation hosted by the cruise director. Navigation@Sea focuses on the history of navigation as well as the complexities of plotting the route of a modern cruise ship, with a presentation by the ship's navigator. Mixology@Sea lets passengers channel their inner bartender with a hands-on course taught by the ship's bar manager. For star gazers, the new Astronomy@Sea program provides passengers with the opportunity to explore the night sky through a telescope on the top deck, with the expert guidance of a ship's bridge officer. Developed in conjunction with Dr. Thomai Serdari, Professor of Art History and Director of Research Collections for New York University, Art History@Sea: Botticelli to Warhol, The Evolution of Art makes 500 years of art come to life with a special hour-long presentation.

Two New Production Shows - Ruby Princess audiences will be able to enjoy two new Princess-produced shows in the ship's theater. "Broadway Ballroom" presents the music of the “Great White Way” with a ballroom flair, pairing the songs of hit musicals with dance numbers ranging from foxtrot to rumba. The show also features the talents of a costume designer and choreographer from the TV hit "Dancing with the Stars." Meanwhile, "Once Upon a Dream" uses unique multidimensional cinematic projection to follow a dreamscape unlike anything seen at sea. The audience will accompany a young woman's journey as she dreams of everything from a tea party in an English garden to singing camels in the desert, and even a trip through a waterfall and brief nightmare before waking to a new day.

The Audience Gets in the Act - A variety of new audience-participation events will also debut on the ship, giving passengers a number of ways to seek their 15 minutes of fame. Karaoke fans can go a bit farther with Love Boat Legends, where they are actually transformed into a famous artist of the past. So You Wanna Be A Rock Star? moves beyond pre-recorded Karaoke tunes to give audience members the opportunity to rock out with a live band on stage. Oceans of Talent puts passenger talent center stage - whether they play a musical instrument or want to try out their comedic timing. The Wake Up Show takes Princess' popular morning show with the cruise director to a new level with an irreverent talk show format, live band, special guests and an opportunity for passengers to join the "studio" audience, as the show is taped in the evening before its broadcast the next morning.

A Few Fine Touches - A number of new service touches will be introduced to delight passengers. In the Horizon Court buffet, new waffle stations will offer fresh cooked-to-order waffles at breakfast and throughout lunchtime, and the buffet will also begin serving complimentary lemonade as a beverage choice. In the evening, passengers will find a selection of canapes in several of the ship's public lounges. Passengers arriving back from shore will be greeted with chilled face cloths, and by the pool, "misting stewards" will offer a quick refreshing spritz with Evian to cool off.

Kid Stuff - Young passengers can enjoy a new Wizards Academy, an exclusive presentation from the award-winning California Science Center. This enriching new program lets children explore the connection between science and magic in a fun and participative environment. Kids will also enjoy activities and projects from popular arts and crafts company Klutz, or participate in Yoga for Kids, a healthy and fun course designed specifically for children.

Holland America Line Launches
Explorations Team

With today's traveler looking for more enriching experiences and activities, Holland America Line has broadened its onboard programming with the new Explorations Team. As part of the premium line's ongoing Signature of Excellence initiative, the Explorations Team will be comprised of event staff with specific, niche expertise ranging from technology to travel who will offer guests a menu of "edutainment" programs.

The Holland America Line Explorations Team will be a cohesive team dedicated to enhancing the overall cruise experience and includes an onboard party planner, a travel guide, a "techspert" and dance directors. On cruises lasting 12-days or more, a book club leader will also join the team.

The onboard party planner will schedule, implement and host events in the Culinary Arts Center, significantly expanding the innovative program which already brings more than 70 culinary experts on board each year for cooking demonstrations and seminars. The line has invested more than $14 million in the professional show kitchens found on each ship and will use the space for more activities such as wine tasting, craft classes, floral arranging, and table and lifestyle presentations such as creating the line's beloved towel animals.  

The travel guide will host lectures and be a one-stop source for information on the various ports of call. A destination expert, the travel guide will be available throughout the cruise to interact with guests on a one-on-one basis, answer questions, and give presentations on the destination's history, culture and geography. On Grand Voyages and on ms Prinsendam, rotating guest speakers fill the role of travel guide.

The "techspert" will be on hand to teach guests how to take advantage of technology, whether helping guests make the most of their vacation photos, arranging a digital scrapbook, blogging, creating a slideshow or editing a movie. Classes and personal workshops will be available throughout the cruise. Novices can learn about web 2.0 and how to work with digital photos. Those with more experience will enjoy the opportunity to learn new shortcuts and techniques.

Dance directors show guests how to dance the night away. Classes are available throughout each cruise. Whether teaching line dancing in the Crow's Nest or ballroom dancing in the Ocean Bar, the dance instructors will ensure guests of all experience levels enjoy themselves while learning new steps. After class, guests will find dance events on the ship's activity schedule where they may show off their new moves.

On cruises lasting 12 or more days, a book club leader will host lively book discussions in the Explorations Café powered by the New York Times. Book titles will be posted online before the cruise so guests interested in joining the discussion will have time to read the chosen book. The book club leader will plan and facilitate two to three discussions for each book. Books chosen will relate to the sailing destination whether by author or topic.

Celebrity Cruises' Revamped Gifts And Amenities Program
Lets Cruisers Shop Around The Clock

Celebrity Cruises has launched a new shopping program, and as of today, it is open for business 24 hours a day. "Shop Celebrity" is an online portal that allows consumers to order a wide variety of items for delivery either onboard or at home. "Shop Celebrity" also includes the launch of Celebrity's new amenity program, "Gifts by Celebrity."

"Shop Celebrity" offers a wide range of Celebrity Cruises logo items and apparel, gifts and memorabilia, as well as culinary delights, spirits, wine and soda. Within the portal, consumers also have the opportunity to order from partner websites: LeapFrog® School; timetospa®; and Celebrity VineyardsSM, which includes products by Riedel® Crystal, the world-renowned manufacturer of wine glasses that offers comparative wine workshops on Celebrity's ships.

Based on feedback from guests Celebrity Cruises has created a virtual experience reflective of the bricks-and-mortar shopping experience offered onboard their ships. The complete Shop Celebrity program offers something for everyone, anytime, whether they want to surprise a friend or a client with an onboard gift, or whether they want stylish keepsakes for themselves or others.

Shop Celebrity includes a comprehensive new amenities program named "Gifts by Celebrity," which is comprised of three categories:

Shop Aboard, where consumers can purchase items for themselves or gifts for others, that will be delivered onboard during a particular sailing.

Shop Ashore, where consumers can purchase items to be delivered to Celebrity guests' homes or offices either before or after a cruise. Items can be delivered throughout the continental United States and to select cities around the globe.

Group Gifts by Celebrity, which offers a wide variety of items that consumers can order, for delivery to affinity and incentive groups sailing with Celebrity; these items can be delivered before, during or after a cruise. Groups also have the opportunity to add their logo to certain items that include the Celebrity logo. A volume discount is available online.